Trend Book Research

The concept for my trend book I am calling 'Caliofrnia Daze' will be my main focus. I am basically looking into the California lifestyle of relaxing, surfing, beaches, fitness. This became my focus from watching the 90210 series, the teenagers all live this amazing, paid for lifestyle. All with a very easy, care-free attitude. I felt that Armani need a fresh new update with younger hints to the clothing so, this concept would bounce nicely against the traditional style of Armani. This concept will make Armani less serious and boring.