I have re-invented the Armani logo by keeping the reserved, simple style but adjusted the colours from making them less masculine by brightening the colours to make the up to date and in with the season.
The logo has been placed onto a recyceable bag and tissue paper. I wanted the bag to be an eco friendly choice as I thought this would shine upon the brand as well as giving the label a less serious image. I wanted to deter from the 'shiny bag' of the most high end companies. It makes the brand more consumer friendly to the high street.